Appeal

September 21, 2009 at 1:20 am (Campaign)

The main thing I was hoping to achieve with this Business was that it had the appeal as it is a women’s only gym, creating a comfortable and relaxed environment for all women (including those who are self-conscious about working out in front of the opposite sex). This cuts out a lot of embarrassment with exercise and training ensuring that these women can workout to their best potential.

In a mixed gym situation, some women don’t perform to their ability as they can either overdo it as a means of showing off or just trying to keep up with those around her, or not do things properly because she is too busy worrying about what she looks like to those around her.

Also for the same reason of ‘appeal’ I didn’t want to call the institute a ‘gym’, but rather a fitness centre as the main aim being to suit each individual woman’s needs whether it be fitness, health, weight loss, toning , relaxation or body building. Fitness centre seems to cover more of these points.

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Audience

September 18, 2009 at 2:28 am (Campaign)

The main audience I want to appeal to is pretty much all women of all ages and all fitness levels.

I want to promote the fact that my fitness centre caters for every woman and their needs. It will benefit people wanting to improve their fitness, tone muscles, lose weight, body build, relax and just be apart of a great social network.

‘Tone it up’ would have the following facilities and equipment:
Cardio classes
Kickboxing classes
Pilates classes
Yoga classes
Step classes
Hand Weights
Weight Machines
Treadmills
Bikes
Rowing machines

I would make these classes available at certain times of the day to suit the certain age group or type of women who would benefit from the classes the most. For example, cardio and yoga classes early in the morning for women who like to exercise before work. A mid morning pilates class for older or pregnant women. And a kickboxing class at night for busy women, (working, mothers, students) who don’t find time to exercise during the day.

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