September 21, 2009 at 1:20 am (Campaign)

The main thing I was hoping to achieve with this Business was that it had the appeal as it is a women’s only gym, creating a comfortable and relaxed environment for all women (including those who are self-conscious about working out in front of the opposite sex). This cuts out a lot of embarrassment with exercise and training ensuring that these women can workout to their best potential.

In a mixed gym situation, some women don’t perform to their ability as they can either overdo it as a means of showing off or just trying to keep up with those around her, or not do things properly because she is too busy worrying about what she looks like to those around her.

Also for the same reason of ‘appeal’ I didn’t want to call the institute a ‘gym’, but rather a fitness centre as the main aim being to suit each individual woman’s needs whether it be fitness, health, weight loss, toning , relaxation or body building. Fitness centre seems to cover more of these points.


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